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MG HS Hybrid+ building wrap on a city block

Automotive ideas, built to move.

Campaign creative, digital and large-format OOH, dealer communication, and production-ready design for automotive brands.

Campaign · OOH · Digital · Wraps · Identity
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Portrait of Gergely Magyar
01 / Profile

Automotive-focused.Production-minded.

Creative, autonomous graphic designer working across the automotive industry. Currently the sole in-house designer at Gablini Kft., driving the full visual strategy for MG Motor Hungary — from launch key visuals to a 750 m² building wrap, often turning a brief into finished, production-ready files in 48 hours.

Alongside MG Motor, handles brand adaptation for Gablini's wider luxury portfolio, including Aston Martin and INEOS Grenadier — resizing, localizing, and keeping every asset on-brand across markets.

Languages
Hungarian (native), English (fluent)
Software
Adobe Photoshop, InDesign
Status
Available for selected projects
02 / Experience

A path that led
straight to the grid.

2025 — Present

Graphic Designer

Gablini Kft. (MG Motor Hungary)

Sole designer driving MG Motor Hungary's full creative output — OOH, digital, print, and dealer collateral — plus brand-compliant adaptation of Gablini's luxury portfolio (Aston Martin, INEOS Grenadier).
2021 — 2025

Broadcast Graphics / Technical Director

Antenna Hungária Zrt.

Live graphics and technical direction for major televised sport, including the UEFA Europa League and the World Athletics Championships Budapest — high-pressure, real-time decision-making on international broadcasts.

Before design — five years in luxury hospitality (The Goring Hotel, London; Oxford and Cambridge Club), where precision, deadlines, and composure under pressure became second nature.

03 / Selected Work

Campaigns that had
somewhere to be.

MG Motor

HS Hybrid+ campaign system

A premium, technology-led key visual scaled from print poster to a 750 m² building wrap — 16 format mutations delivered in two days.

MG HS Hybrid+ key visual banner
MG HS Hybrid+ print poster
0Mutations
0Days turnaround
0Largest wrap
MG Motor

One system, every format

The same campaign, adapted and installed: a 750 m² building wrap in downtown Budapest and a citylight panel for street-level reach.

MG HS Hybrid+ building wrap, Budapest
Budapest, Blaha Lujza tér — building wrap
MG HS Hybrid+ citylight panel at night
Citylight panel — night
MG Motor

Print poster series

Four CMYK-ready 215×280 poster layouts exploring how far the same key visual can flex — headline-led, script, and pure typographic treatments.

HS Hybrid+ poster variant 1
HS Hybrid+ poster variant 2
HS Hybrid+ poster variant 3
HS Hybrid+ poster variant 4
MG Motor

HS Hybrid+ social campaign

A Meta ad set built around the desert road film — three headline variants, each resized across every Instagram and Facebook placement.

Meta ad set for MG HS Hybrid+
MG Motor

High-impact OOH visual — MG ZS

Focus: fast information delivery and a strong call to action.

MG ZS billboard
RoleCampaign Visual Design
FormatBillboard, Digital OOH
GoalFast information delivery
SolutionMinimal layout, strong CTA
MG Motor

MGS5 EV launch campaign

A lifestyle-led launch key visual for MG's new electric SUV, adapted across static, motion-blurred, and walk-away compositions for a full media rollout.

MGS5 EV coastal key visual
MGS5 EV mountain road key visual
MG Motor

MGS5 EV test-drive wrap

Print-ready vehicle decal artwork for the test-drive fleet — vector line templates dimensioned to the exact body, adapted for both dark and light paint.

MGS5 EV dark variant decal artwork
Dark variant — side decal, both flanks
MGS5 EV white variant decal artwork
White variant — side decal, both flanks
BAIC

BJ30e offline launch key visual

A feature-led key visual for the BJ30e, pairing a strong outdoor mood with the technical specs expected from a new hybrid model.

BAIC BJ30e key visual
403 LERendszerteljesítmény
e-4WDElektromos összkerékhajtás
685 NmKombinált nyomaték
215 mmHasmagasság
HEV1.5T Deep Hybrid, dupla villanymotor
BAIC

Digital campaign banners

IAB-standard banner set across X7, X55, and BJ30e — built to carry price-value positioning and product story on any digital placement.

BAIC X7 leaderboard banner
X7 — leaderboard · brand statement
BAIC X55 banner
X55 — MPU
BAIC BJ30e skyscraper banner
BJ30e — skyscraper
BAIC

X55 — full banner suite

Every IAB ad size resized and rebuilt by hand from a single master layout — from leaderboard down to the smallest mobile unit.

Full BAIC X55 banner suite
FOTON

TUNLAND V9 — Arrival campaign

A bold arrival announcement for FOTON's flagship pickup — high-contrast large-format print built to read at speed.

FOTON TUNLAND V9 billboard
175 × 40 cm · large-format print · CMYK production file
04 / Brand Identity

Marks built to
hold up on paper.

Gablini Mobility

Logo & identity system

Logo and business card design for a new dealership brand — premium typography, a clean layout, and a mark built to sit comfortably next to any manufacturer badge.

Gablini Mobility logo
Gablini Mobility business card
INEOS Grenadier

Dealer card & brand copy

Business card design for the dealership's sales team, paired with typographic brand copy that carries the Grenadier's no-compromise positioning onto print.

INEOS Grenadier business card front
INEOS Grenadier brand copy card back
INEOS Grenadier

Dealer price list & flyer

A print-ready configuration and pricing sheet for the sales floor, plus a model-lineup flyer with dimensioned technical diagrams.

INEOS Grenadier price list
INEOS Grenadier flyer front
INEOS Grenadier model lineup diagram
05 / Expertise

One idea.
Every format.

01

Campaign Design

Original key visuals built to scale from social tile to building wrap without losing the idea.

02

Large-Format & Vehicle Print

Production-ready files for billboards, building mesh, and dimensioned vehicle decal artwork.

03

Brand Adaptation

Localizing and resizing importer materials for luxury brands while holding CI/CD standards.

04

Software

Adobe Photoshop and InDesign — from concept compositing to print-ready output.

06 / Contact

Have a model launch, campaign, or rollout in mind?

Let's make it
move
Gergely Magyar Automotive Campaign Designer gergely_magyar@icloud.com